David G. Ball
1201 Southwood Road
Austin TX 78704
512 326 9172
dball@davidballdesign.com
Summary
Accomplished, visionary Design Director with over 16 years design and management experience in a
diverse range of product development and marketing communications activities. Dedicated hands-on
designer, skilled in complex problem solving, comprehensive presentation and total quality production.
Experienced member of key strategic planning and management teams for business development.
Experience
1999 to Present – Freelance Design Consultant, David Ball Design, Austin TX
- Patton Medical–Sales collateral, web site development.
- Dell Computer, Microsoft Marketing Group–Co-op marketing materials.
- Wayport Communications–Tradeshow graphics.
- Texas Public Relations Association–Pro-bono conference announcment.
1995 to Nov 1999 – Vice President, Design Director, Lumatec Industries, Inc., Austin TX – $7 million
manufacturer of innovative lighting products in executive and travel gifts, flashlights and premium incentives.
Responsibility for product development, packaging, POP and sales collateral materials, tradeshow exhibit
design, advertising and promotions in international gift, premium and mass market channels.
- Creative development and project management–Strategic and conceptual development through market
introduction for 100+ products in several product categories. Industrial design and engineering management,
prototyping, raw material and equipment specification and procurement, asian and domestic manufacturing
liaison, patent application.
- Packaging and POP development–Creative direction, engineering and production of a broad spectrum of
innovative packaging and POP solutions including folded cartons, blister packaging, stretch packaging, thermal
formed clamshells and corrugated displays and shippers.
- Sales collateral and corporate communications–Manage creative development and production of all print,
media and electronic communications. Thorough knowledge of printing, graphic finishing, custom fabrication,
prototyping and custom decorating, familiarity with web site development and multimedia.
1989 to 1995 – Freelance Design Consultant, Ball Creative Services, Carlsbad, Ca – As principal of Ball Creative Services
I provided creative development, project management and production services for a number of San Diego and Orange County businesses.
- Private Selections–Product development, packaging and POP, collateral and sales promotion materials for
an ambitious start-up company with wine gifting accessories.
- Peters Productions–Developed station identities for 6 New England secondary market broadcasters.
- Innovative Design and Marketing–Product development, project management, packaging design and
tradeshow development for start-up enterprises.
- Sea World Research Institute–Corporate identity program.
- Baxter Medical–25th Anniversary brochure.
- WD-40–On-pack promotional incentive programs.
1988 to 1989 – Art Director/Production Manager, Promotion Design Group, San Diego, CA – Promotional marketing
consulting firm specializing in sales promotion programs for packaged goods manufacturers.
- Strategic development, design and implementation of sales promotion and incentive programs.
1987 to 1988 – Freelance Design Consultant, Ball Creative Services
- Design and production for a wide range of communications media including advertising, brochures,
newsletters, and identity programs, exhibit materials, signage and murals.
1985 to 1987 – Art Director, McQuerter Group, San Diego, CA – Business to business communications with clients in healthcare
products and services, high technology and industrial categories.
- Concept development, design, and supervision of mechanical and print production on all communications
materials; supervision of staff production artist and freelance designers, production artists, photographers,
illustrators and print, type and color vendors.
1983 to 1985 – Art Director, Reavis Communications, Cardiff by the Sea, CA – Full-service marketing communications company with
emphasis on healthcare products, services and high technology.
- Concept, design and production of advertising, brochures, direct mail, exhibits, AV presentations,
educational programs, packaging and identity programs; supervisor to staff designer and production artist,
as well as freelance talent and suppliers.
Education
Art Center College of Design – BFA in Graphic Design/Packaging.
Graduated May 1983
References
Available upon request